The Programme and the Media

Since the beginning of the programme period and the first large-scale programme-level event, the Kick-off Conference in Čakovec in April 2009, the Programme has kept a continuous presence in the local, regional and national media.  With the Programme at its peak, it is no wonder that the Accession Conference in Vukovar was featured in an unprecedented number of different media.

Keeping in mind that communication is an essential part of every Programme, the management of the HU-HR CBC Programme have made it their task to constantly keep all the communication channels open; whether it be among the different structures running the Programme, between the Programme and its beneficiaries, or by keeping the public aware of programme activities through the contact with the media.

Programmes funded by the EU being a relatively recently introduced to Croatia, the Croatian media have traditionally had more interest in the Programme, but its presence in the Hungarian media, especially within the programme area cannot be overlooked. Rarely a day goes by without an article, a video or radio coverage of some of the activities implemented by the HU-HR CBC projects. The most interesting of these examples are published regularly on the Programme website’s ‘press cut’ sections, for both written and electronic media.
The media recognised the Accession Conference as the main Programme event of the year and an important event for the future of co-operation between Hungary and Croatia within the European Union, and gave it appropriate attention. The result has been an unprecedented number of different articles, videos and reports about the event featured on a number of different news portals, newspapers and electronic media as well. The list of media appearances can be found on the Accession Conference website, and the most interesting ones are featured in the press cut sections of the Programme website as well.
The conviction that transparency and visibility of EU funded programmes are crucial for successful programme implementation will continue to guide the Programme’s communication activities, including the contact with the media, in the future as well.

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